Branding for Construction Companies

If you’re the owner of a construction start-up you know all about the importance of solid foundations to build a sturdy and enduring structure. The same holds true when it comes to branding your start-up – the stronger the brand, the more likely your company will grow, succeed and survive the test of time.

Logo and tagline: The best logos for construction companies are simple, direct, bold and consequentially memorable. Like this construction home improvement site. They encapsulate the services on offer succinctly and visually. Your tagline is a short 4 or 5 word phrase that you want to be ever associated with your brand. People always refer to the Nike ‘Just Do It’ tagline as being one of the most famous of all time. But for a construction company, take inspiration from emotive ideas such as ‘Building the Best’, ‘Making Dream Homes a Reality’ or more factual options such as ‘Property Development Specialists’. Be clear and don’t confuse with options like ‘gradedtradesmen handyman

As you set-up your construction company there are three essential printed items that you just can’t do without.

  1. Business Cards

These are essential for when you meet a potential client or supplier face-to-face. Ensure your company name and logo is proudly displayed along with your contact details and web address. Another great tip which will help you rise in the esteem of your clients is to add details of your insurance, certifications and BBB (Better Business Bureau) accreditation. All of these important aspects help your clients to realize your company is trustworthy.

2. Corporate Stationery

Were you thinking of sending out quotes on plain paper? Bad move. Any discerning client would do a double take and start to doubt if your business was even properly licensed. Simple corporate stationery is another essential branded item. Your company name and logo in the header and your contact and license details in the footer will go a surprisingly long way to reassure potential clients

Capabilities Brochure

And here is where you can shine. Your Capabilities Brochure is your chance to persuade customers to hire you, suppliers to work with you and investors to invest in you. This is a professionally produced, eye-catching document with concise and compelling text. It should give an overview of:

  • The services your provide
  • Your staff and their qualifications
  • Images and details of completed projects with client names
  • Financial figures such as projected sales or sales to date
  • Legal requirements such as insurance and WSIB (Workplace Safety and Insurance Board) registration

More to come …

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